Ryan Billings
Commercial Growth & Market Expansion Leader | Executive Director, U.S. Dermatology Marketing | Digital-First Healthcare Commercialization | MM+M 40 Under 40 (2024)
- Role
- Head, Us Dermatology Marketing at Organon
- Location
- Durham, NC, US
- LinkedIn followers
- 500 followers
About Ryan Billings
I’m a Commercial and Marketing leader focused on helping healthcare and life sciences organizations evolve how they grow, launch, and engage in an increasingly complex market. Across roles at Organon, GSK, ViiV Healthcare, AMAG Pharmaceuticals, and AstraZeneca, my work has centered on building modern commercialization strategies that connect Brand, Access, Digital Innovation, and Customer Experience to drive sustainable growth and meaningful patient impact.I currently lead U.S. Dermatology Marketing at Organon, where I partner across Commercial, Medical, Market Access, Insights & Analytics, and Business Technology teams to translate enterprise strategy into execution. Throughout my career, I have worked at pivotal moments of transformation, from leading the Global launch of APRETUDE, the first long-acting injectable for PrEP, to accelerating growth across established portfolios and developing new digitally enabled engagement models that expand reach and improve access to care. A consistent focus of my leadership has been building cross functional capabilities and partnerships with digital health platforms, technology companies, and emerging care delivery models that position organizations for long term success.My approach combines strategic rigor with creative thinking, grounded in the belief that enduring brands are built through integrated experiences rather than individual campaigns. I have led award winning initiatives recognized by Medical Marketing & Media and FiercePharma, while prioritizing team development, collaboration, and a culture of accountability and innovation.Beyond my corporate role, I am committed to leadership that strengthens community and connection. I serve as Executive Sponsor for the Organon Pride Network and formerly served as President and League Commissioner of Stonewall Sports Raleigh, experiences that continue to shape how I lead teams and build inclusive environments where people and ideas can thrive.I value connecting with others who are advancing the future of healthcare commercialization and innovation!
Experience
Head, Us Dermatology Marketing
Dec 2024 — Present
Lead US Marketing for Dermatology, driving the strategic direction and execution for VTAMA and future brands• Craft vision for and execution of launch strategy for Atopic Dermatitis (Eczema) indication andmaintain market share of Plaque Psoriasis indication• Oversee all Direct-to-Consumer Marketing, HCP Marketing, Access Strategy, Customer Experience, KOL activation, Congress, Samples strategy, data-driven Selling, and Speaker Bureau activities• Implemented first ever telehealth partnerships with Dermatology-specific platforms, including the largest and most credible• Expand HCP audience across Pediatricians, Allergists, and other functional specialists via precision targeting and Sales integration• Partner with Market Access & Account Management on improvement of Gross-to-Net, innovative contracting, novel delivery and distribution systems, communication/activation/Payor materials and messaging, and overall customer experience enhancement
Education
Drexel University
Master of Science, Publication Management
2008 — 2010
Massachusetts Institute of Technology - Sloan School of Management
Executive Certificate, Technology, Operations & Value Chain Management
2018 — 2019
Northeastern University
Master of Business Administration (MBA), International Management & Marketing
2013 — 2015
Messiah University
Bachelor of Arts, Communication - Public Relations & Advertising; Minors in Studio Art and Business Administration
2004 — 2007
Skills
- Integrated Marketing
- Online Marketing
- Advertising
- Graphic Design
- Social Media
- Blogging
- Email Marketing
- Photoshop
- Social Networking
- Online Advertising
- Marketing Communications
- Social Media Marketing
- Digital Marketing
- Marketing
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