Ryan Bankert
Director of Channel Marketing | Go-To-Market Strategy | Retail & Distribution Growth | Pricing, Promotions, Product Launches
- Role
- Director Channel Marketing at Stanley Black & Decker, Inc.
- Location
- West Chester, PA, US
- LinkedIn followers
- 500 followers
About Ryan Bankert
Commercial strategy leader with 12+ years of experience driving growth across national retailers, distributors, and omni-channel environments. I specialize in designing go-to-market strategies, building high-performing teams, leading product launches, and developing pricing and promotional programs that win with customers across a variety of consumer goods categories.My experience blends marketing, sales, and finance, giving me a unique cross-functional perspective on how to accelerate growth, optimize the path to purchase, and strengthen strategic customer partnerships. I’ve led large teams, owned P & Ls, guided pricing strategies, managed national accounts, and helped commercialize new products.
Experience
Director Channel Marketing
Jun 2024 — Present · Towson, MD, US
Lead team of 12 responsible for shaping go-to-market, pricing, and promotional strategies for nationally distributed product lines across a diverse customer base- Develop rebate, co-op, and trade fund strategies that deepen distributor partnerships and drive category growth- Partner with sales, product, finance, and supply chain to commercialize new products and strengthen in-market execution- Construct business plans that balance profitability, customer engagement, and long-term brand growth
Education
University of Maryland - Robert H. Smith School of Business
Master of Business Administration (M.B.A.), Business Administration and Management, General
2015 — 2017
Washington College
BA, Business Management, Hispanic Studies, Economics (Minor)
2009 — 2013
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