Ryan Austin
Executive Account Director @ LiveRamp | Retail Partnerships
- Role
- Executive Account Director at LiveRamp
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Ryan Austin
With over 15 years working in ad tech, Ryan advises media teams and senior leadership on measurement and data strategy at some of the world’s largest retail, entertainment, travel, CPG, and telecom companies. Currently, his work focuses on consumer and market insights through brand lift and attribution research, marketing mix modeling, MTA, and customer segmentation for display, search, social, OOH, TV, and video.Ryan has worked closely with agencies, publishers, brands, and channel partners across multiple industries and has led technology and marketing initiatives, including: • Location Analytics • Contextual and Behavioral Audience Targeting • Measurement and Attribution • Global Program Management • Programmatic Campaign Optimization • Data Strategy • Product and Pricing Strategy
Experience
Executive Account Director
Jan 2025 — Present · Seattle, WA, US
Education
University of Washington
Bachelor of Arts (B.A.), Political Communication
University of Washington
Bachelor of Arts (B.A.), Technology and Society
Skills
- Digital Media
- Account Management
- Social Media
- Marketing
- Display Advertising
- Marketing Strategy
- Salesforce.com
- Digital Strategy
- Advertising
- Online Marketing
- Analytics
- Business Strategy
- Sem
- Mobile Marketing
- Data Analysis
- Web Analytics
- Management
- Digital Video
- Ad Networks
- Strategic Planning
- Strategic Partnerships
- Online Advertising
- Digital Marketing
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