Ryan Abud

About Ryan Abud

Collaborative and results-driven senior technology executive with a proven track record of leading enterprise-wide transformation initiatives that drive growth, operational efficiency, and executive-level insight. As Senior Vice President of Technology, I own the enterprise technology strategy, multi-year roadmap, and operating model, aligning systems, data, and governance with business objectives to deliver scalable operations, measurable ROI, and improved customer experiences.With over 30 years of experience across manufacturing, distribution, e-commerce, service & retail, brick-and-mortar, and beauty & wellness environments, I bring a pragmatic, business-first approach to technology leadership. I focus on building integrated, data-driven ecosystems that enable faster decision-making and long-term scalability.Known for my collaborative leadership style and strong business acumen, I partner closely with executive leadership and boards to translate complex initiatives into clear business outcomes, financial value, and scalable operating models. I bring a deep understanding of how all facets of a business operate, allowing me to position technology as an enabler of core operations rather than a standalone function. I thrive in building high-performing teams and leading cross-functional change.

Experience

1. Senior Vice President of Technology

   Certus

   Jan 2025 — Present · Tampa, FL, US

   More recently, I was appointed Senior Vice President of Technology to lead the enterprise technology strategy for a $180M, private equity backed home services platform formed through the merger of pool and pest businesses, with responsibility for integrating systems, data, and operating models across both organizations.As Senior Vice President of Technology, I lead the enterprise technology strategy, aligning systems, data, and governance with business objectives to drive scalable growth, operational efficiency, and executive visibility.I defined and executed the enterprise systems roadmap, including implementing Zoho CRM as the core operational platform and integrating it with our Field Service Management system (Pool Brain), VoIP platform (RingCentral), and marketing channels (Google, Podium) to create a unified customer and operations ecosystem.I led a major ERP transformation to introduce inventory management and supply chain tracking for the first time in the organization. This included process and gap analysis, future-state design, implementation of inventory and supply chain modules within Sage Intacct, partnership with a professional services firm, and delivery of a board-level ROI and investment case.I also established the enterprise data strategy by enabling a centralized Snowflake data warehouse that consolidates data across CRM, ERP, FSM, VoIP, and marketing platforms into a Single Source of Truth. Built on this foundation, I led the development of Power BI executive, operational, and financial dashboards supporting KPI tracking and decision-making.In addition, I lead AI strategy and enablement, applying AI to improve operations, customer experience, and employee productivity, including AI agents, call analytics (transcription, sentiment, agent scorecards), and predictive analytics such as customer churn.

Skills

• Leadership
• Strategic Planning
• B2b
• Marketing
• Cross-Functional Team Leadership
• Sales Management
• New Business Development
• Account Management
• Microsoft Office
• Sales
• Team Building
• Project Management
• Team Leadership
• Budgets
• Purchasing
• Cloud Computing
• Coaching
• Lean Manufacturing
• Manufacturing
• Salesforce.com
• Forecasting