Ryan abu-Ali

Chief Revenue Officer (CRO) @Occupier

Toronto, ON, CA

At Occupier, I’m leading our transformation into an AI-first go-to-market organization built for scale, precision, and lasting customer impact. My role spans the full revenue lifecycle, from new customer acquisition to expansion and advocacy, all anchored in a single vision to set the standard for modern, intelligent GTM execution.Our focus is on building an AI-first revenue engine that aligns Marketing, BD, Sales, CS, and RevOps as one system. We’re embedding automation into every stage of the customer journey to help our teams reclaim selling time, make smarter decisions, and deliver outcomes that create meaningful value for customers.Key initiatives include- Designing an AI-native GTM operating system that integrates data, forecasting, and performance management in real time- Rebuilding our funnel with clear ICP definition, unified lead scoring, and automated BD and sales programs- Mapping and optimizing the Customer Value Journey from onboarding through renewal and advocacy to ensure customers realize value quickly and expand naturally- Driving operational excellence through predictable forecasting, disciplined cadences, and a performance culture rooted in accountability and learning- Creating a culture where people develop new skills, experiment boldly, and take pride in contributing to something extraordinary.Our mission is simple: build a durable, efficient, and customer-centered business that consistently delivers results worth talking about.

University of Toronto

Leadership Essentials Certificate, Organizational Leadership

Ryerson University

Bachelor of Commerce (B.Com.), Entrepreneurship/Entrepreneurial Studies with A Minor In Economics