Ryan Yow
Director, Digital Products at NASCAR
- Role
- Director, Digital Products at NASCAR
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Ryan Yow
A user-focused leader with 10+ years of digital product and project management experience. Skilled in growing product adoption and engagement by distilling the voice of the user into actionable insights, technical concepts into energizing stories, and data into clear strategies.
Experience
Director, Digital Products
Jan 2023 — Present · Charlotte, NC, US
Direct the overall strategy and future roadmap for the product lineup within the digital platform. Play a significant role in the integration of new applications and re-design for NASCAR\'s current and future digital product lineup including subscription services, virtualization, augmented reality apps, and fantasy.•Drive digital product goals, roadmaps, functionality, budget, management, and team personnel to contribute to the overall mission and strategy of NASCAR Digital Media•Oversee the on-platform product subscription and mobile business including, pricing strategy, product mix, and cost controls to support profit-driven objectives•Establish the key metrics needed to analyze product performance, usage, etc, and using analytics to drive product decisions•Provide senior management analysis on key app KPIs, including recommendations on changes and/or future strategy•Develop, integrate and execute advertising and sponsorship opportunities in conjunction with the internal sales force and third parties across all digital product offerings•Monitor the digital landscape and NASCAR industry to identify opportunities for product creation/enhancement, marketing, partnerships, and subscription/consumption growth•Collaborate on cross-functional project teams for product improvement, changes, sponsorship integration, or marketing/communication
Education
East Carolina University
Bachelor of Science (BS), Economics
2000 — 2003
Skills
- Wireless Communications Systems
- Incident Management
- Health Insurance
- Sales Process
- IT Operations
- Customer Service
- Uat Coordination
- Mobile Devices
- Marketing
- Website Development
- Training
- Accounting
- Pharmaceutical Industry
- Cms
- Market Research
- Internet Troubleshooting
- Operations Management
- IT Service Management
- Account Management
- Product Launch
- Change Management
- Crm
- Itil
- Telecommunications
- Sales Management
- Sales
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