Ryan Winterbauer
Market Manager @Service Corporation International
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WORK HISTORY
Market Manager @Service Corporation International
Corpus Christi, TX, US
Provide strategic and operational leadership for funeral and cemetery operations across Corpus Christi, Falfurrias, and Hebbronville, Texas, supporting 75 associates across seven locations. Lead an Area of Responsibility generating $10.3M in annual revenue and $7.25M in annual sales, growing the market from $8.0M in revenue and $6.4M in sales at entry. Increased operating profit by annually by 2025 through disciplined cost management, operational alignment, and sustained call volume growth.Led market repositioning and brand expansion through multiple Funeraria del Angel conversions and remodels, strengthening cultural relevance and community trust. Secured capital funding for cemetery development initiatives including mausoleums, cremation gardens, and estate gardens. Executed strategic consolidation by closing underperforming locations in Taft and Corpus Christi, centralizing operations while continuing to grow call volume.Directed major capital and innovation projects, including remodeling an underperforming funeral home, increasing annual families served from fewer than 70 to 125. Converted a standalone cemetery office into a modern, small-format funeral home focused on the cremation consumer, serving 50 families in 2025 and generating $330K in preneed sales. Led a $625K capital project to install a market-based crematory in 2023, bringing cremation operations back in-house for the first time in over a decade.Oversee integrated operations across funeral homes, cemeteries, care center, and crematory. Realigned staffing models to ensure immediate access to licensed funeral directors. Mentor and promote leaders across the market, building internal pipelines from Funeral Attendant to Location Manager. Maintain industry-leading customer satisfaction with J.D. Power scores averaging above 965 while leading culturally relevant community engagement, including annual leadership of the Día de los Muertos Community Ofrenda since 2019.
EDUCATION
Commonwealth Institute of Funeral Service
AAS, Mortuary Science
Lonestar College
Associate's degree, Business Administration and Management, General
SKILLS
ABOUT RYAN WINTERBAUER
I build teams, develop leaders, and grow markets — especially in complex, people-centered businesses.I currently serve as a Market Manager with Service Corporation International (SCI) in the Corpus Christi market, part of the Hispana Division. I support 75 associates across seven funeral and cemetery locations and lead an $10.3M market that has grown steadily through strategic investment, operational discipline, and strong people leadership.Over the last seven years, I’ve:Grown market revenue from $8.0M to $10.3M and sales production from $6.4M to $7.25M Led brand conversions and capital projects that repositioned locations for long-term successTrusted with oversight of $2.6M+ in capital investment to remodel and rebrand funeral facilities across the Corpus Christi market, improving operational efficiency, service delivery, and long-term market positioningConsolidated underperforming operations while continuing to increase call volumeBuilt leadership pipelines, promoting team members from all positions into roles such as Funeral Director, Office Manager, Location Manager, and General ManagerMaintained industry-leading customer satisfaction.My leadership style is hands-on but people-first. I believe strong results come from well-trained, well-supported teams who understand both the “why” and the “how” behind the work. I’ve led through growth, crisis, remodels, closures, and community transformation — always with a focus on doing the right thing for families, associates, and the business.I’m especially passionate about mentoring future leaders and creating environments where people can build meaningful, long-term careers. If you’re looking to grow, be challenged, and be supported by leadership that’s been in your shoes — this is the kind of team I work to build.
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