Ryan Breau
eCommerce Director | Marketing Operations & Martech Strategy | Shopify Plus | GA4 | Conversion Rate Optimization
- Role
- Director of Ecommerce at Evenflo Company, Inc.
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Ryan Breau
eCommerce, MarTech, Marketing Operations leader with 12+ years of experience accelerating…
Experience
Director of Ecommerce
Oct 2022 — Present · Randolph, MA, US
Led the Brewster Home Fashions and York Wallcoverings post-merger consolidation of all third-party eCommerce channels, unifying accounts with Amazon, Wayfair, Home Depot, Walmart, Houzz, and others into a streamlined portfolio of SKUs with consistent branding, standardized pricing, and centralized reporting.• Played a key role in defining the post-merger brand\'s digital identity, technical stack, and operational workflows, positioning the company for scalable growth across trade and consumer audiences.• Integrated marketing automation tools (e.g, Mailchimp, Klaviyo, Monday.com) for lead nurturing.• Project Manager on rolling out Monday.com company-wide to streamline cross-department workflows• Managed day-to-day operations and development across multiple eCommerce websites, leading the migration and optimization of storefronts on Shopify Plus, while overseeing customizations and front-end enhancements (HTML, CSS, jQuery) to improve site performance and user experience.• Held full P&L responsibility and managed a multi-million dollar marketing budget across PPC, print, affiliate, and service vendors to support growth.• Managed the re-platforming of B2B and D2C websites, including the merger of Brewster and York\'s B2B portals into a single, modernized system.
Education
Boston University
Computer Science
Bridgewater State University
Bachelor’s Degree, Marketing, Management, English
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