Ryan Tully

About Ryan Tully

Digital leader with 20+ years of experience leading Digital Product Management, Digital Analytics, and Performance Media teams across Financial Services and Retail organizations. Proven track record driving digital growth, customer acquisition, and performance marketing through data‑driven decision making and cross‑functional leadership. Known as a highly collaborative, hands‑on leader who blends strategic thinking with executional excellence, I partner closely with Product, Marketing, Technology, and Finance teams to solve complex business challenges. I have strong technical expertise in MarTech and the CRM space, leveraging innovation, advanced analytics, experimentation, and creative problem solving to deliver scalable solutions that improve customer experience, ROI, and business outcomes.

Experience

1. Assistant Vice President - Media & Digital Marketing

   The TJX Companies, Inc.

   Mar 2021 — Present · Boston, MA, US

   I lead an internal team of 20+ professionals, supported by agency partners, responsible for media strategy, execution, and optimization for TJX’s two largest eCommerce brands: T.J.Maxx and Marshalls. My remit spans all drive‑to‑site channels, including SEO, email, affiliate marketing, paid search, shopping, paid social, and video, collectively driving visits that contribute over $500M in annual revenue.In addition, I lead cross‑brand strategic initiatives across email marketing, measurement and analytics, and marketing technology (MarTech). Key initiatives I’ve spearheaded include building a dedicated in‑house optimization team to improve speed, efficiency, and ROI. I also led a multi‑year ESP migration, with responsibilities spanning a global RFI, vendor selection and contract negotiation, end‑to‑end project management, and driving platform adoption and utilization across email and integrated digital channels.

Education

• Penn State University

  MBA, Marketing

  2005 — 2007

• Penn State University

  BS, Decision Science

  1997 — 2001

Skills

• Esales
• Management
• Data Analysis
• Segmentation
• Property & Casualty Insurance
• Marketing Operations
• Strategic Planning
• Email Marketing
• Multi-Channel Commerce
• Forecasting
• SEO
• Business Analysis
• Pricing
• Digital Strategy
• Sas
• Analysis
• Strategy
• E-Commerce
• Conversion Optimization
• Mobile Marketing
• Leadership
• Analytics
• Risk Management
• Team Management
• Multi-Channel Analytics
• Digital Marketing
• Project Management
• Web Analytics Implementation
• Cross-Functional Team Leadership
• Omniture
• Financial Modeling
• Expenses
• Financial Analysis
• Underwriting
• Insurance
• Web Analytics
• Cpcu
• Process Improvement
• Market Research
• Product Management