Ryan Soda
Head of Growth @Hello There Collective
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WORK HISTORY
Head of Growth @Hello There Collective
Oversee paid media strategy, performance analysis, and growth across a portfolio of 40+ client accounts spanning Meta, TikTok, Google, Pinterest, LinkedIn, and YouTube. Responsible for full-funnel campaign architecture, creative testing frameworks, budget allocation, and ongoing optimization. Pull and analyze weekly and biweekly performance reports, identify trends and anomalies, and translate data into actionable strategy changes for each account. Own client-facing communication including audits, strategic recommendations, and performance recaps. Partner directly with the CEO on new business pitches and agency growth initiatives. Manage and develop junior team members on execution, QA, and media buying best
EDUCATION
Central Connecticut State University
Bachelor of Business Administration - BBA
ABOUT RYAN SODA
I’ve spent 7+ years in paid media, managing ad spend across Meta, TikTok, Google…
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