Ryan Soda
Senior Paid Media Specialist | Driving Profitable Growth with Meta & TikTok Ads | $5M+ Spend Managed
- Role
- Head of Growth at Hello There Collective
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Ryan Soda
I’ve spent 7+ years in paid media, managing ad spend across Meta, TikTok, Google…
Experience
Head of Growth
Mar 2026 — Present
Oversee paid media strategy, performance analysis, and growth across a portfolio of 40+ client accounts spanning Meta, TikTok, Google, Pinterest, LinkedIn, and YouTube. Responsible for full-funnel campaign architecture, creative testing frameworks, budget allocation, and ongoing optimization. Pull and analyze weekly and biweekly performance reports, identify trends and anomalies, and translate data into actionable strategy changes for each account. Own client-facing communication including audits, strategic recommendations, and performance recaps. Partner directly with the CEO on new business pitches and agency growth initiatives. Manage and develop junior team members on execution, QA, and media buying best
Education
Central Connecticut State University
Bachelor of Business Administration - BBA
2016 — 2021
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