Ryan Smith
Director of Sales - Med Device | Executive Leadership | Business Analysis
- Role
- Director of Sales at Bioventus
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Ryan Smith
At Bioventus, my leadership in sales is defined by a strategic approach to talent selection, coaching, and driving profit growth across multiple territories. With a focus on creating a positive team environment, our efforts in restructuring have successfully navigated new regional geographies and integrated products post-mergers.Harnessing expertise in medical device sales, my tenure has been marked by cultivating strong account management and sales operations. The result is a robust track record of growing market share and achieving recognition as an Ortho Elite / Presidents Club winner, a testament to our collective commitment to excellence in the medical device sector.
Experience
Director of Sales
Feb 2014 — Present · Austin, TX, US
Director of Sales – Texas / Cowboy RegionBioventus | Austin, TX2006 – PresentSenior commercial leader with 20+ years of medical device experience and 11+ years at the Director level, leading large, complex Texas geographies through growth, restructures, and portfolio transitions. Proven record of building high-performing teams, delivering sustained revenue growth, and developing national-level leadership talent.Full P&L ownership for 5–9 territories across Orthopedics, Podiatry, Rheumatology, and Pain ManagementLed portfolios including Exogen Ultrasound Bone Stimulation, HA OA injections, diagnostic ultrasound, wound care, and PNSDelivered consistent 100%+ quota attainment over a decade, including:#1 of 23 Regions Nationally (2021) – 129% to quota,$12.2M sales2025: 101% to quota |$6.74M |+17% YoY growthSustained multi-year double-digit growth across reorganizationsLed full regional rebuild post-organizational restructure, inheriting multiple underperforming territories while maintaining near-quota performancePersonally hired, developed, and promoted:4 Directors of Sales2 Market Access Directors9 President’s Club winnersNational Rep & Rookie of the Year awardeesAchieved 98% regional retention vs. 72% national averageSelected by executive leadership to:Mentor Sales Directors nationallyRedesign national sales training and onboarding programsPartner with CEO and VP Sales on national revenue recovery initiativesNational RecognitionNational Sales Director of the Year (Ranked #1 of 23)National HA Sales Director of the YearMultiple National Launch Awards (Durolane, Gelsyn-3)
Education
Louisiana State University
Master of Science (M.S.), Sport and Fitness Administration/Management
2002 — 2004
Louisiana State University
Bachelor's degree, Kinesiology and Exercise Science
2000 — 2004
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