Ryan Skidmore

About Ryan Skidmore

9 years of experience with Google Analytics 9 years of experience with Google Search Console 7+ years of experience with VWO and Optimizely Expert knowledge in the following SEO tools: Ahrefs, Moz, SEMRush, and Screaming Frog Deep knowledge of best practices in technical SEO including Schema, crawl budget, site speed, & more Managing enterprise budget clients with positive results Proven team building and leadership within the company Experience with HTML, JS, CSS, Wordpress, & ShopifyDuring my time at Big Leap, I\'ve been able to make relevant connections within the sports world as well as the entertainment industry. For my clients, I\'ve done things like taking them to and getting them represented at a Super Bowl 52 Gifting Suite for CAA. During that weekend my client was able to meet professional athletes, TV personalities, and make connections for life. They are currently going to Super Bowl 53 to continue the partnership.Working with Purple Mattress, I was able to be involved in the agreement with Gordon Hayward and Joel Ingles for the shooting of a commercial in which Purple paid $125k for the endorsement and was able to receive 9x revenue on the ads. Through finding holes in the data using Google Analytics, I\'m able to spot where we can improve and grow a startup from a digital standpoint. I\'ve worked with multiple eCommerce companies. One of those was Grip6 Belts in Sandy, UT. When they started with us, their average revenue per month was $300 in organic sales. In 2 years, we grew their organic revenue to just over $40k/month.Above are just some of my accolades, but along with that I currently manage a team of 12 which includes three managers, six specialists, one content strategist, and two interns. My day-to-day consists of client calls, managing the $200k+ in monthly revenue, making sure my team stays profitable, as well as help with all digital strategy for my clients.

Experience

1. Seo

   Pura

   May 2023 — Present · Pleasant Grove, UT, US

   Built out the SEO and CRO program, focusing on Digital PR, brand building, and organic search- Non-branded keyword growth from 751 in May 2023 to in June 2025- Set up success for ranking within AI assistants like Gemini, ChatGPT, CoPilot, Perplexity, and Claude AI- Added an additional $6 million in revenue from A/B testing in 2024, with a net increase of 12% in subscriptions- So far in 2025, have already generated an estimated $7 million in extra revenue with A/B tests- Created regular A/B testing calendar for the company to help increase conversion rates and User engagements- Increased conv. rates by 1% or more so far on most PDP’s- Helped the team to become more data focused and look at analytics to make decisions- Managed relationships with our 3rd-Party vendors for Digital PR, and brand building- Utilized AI to help grow the Pura Blog. Went from 72 total keywords to 4.8k keywords from the blog posts I created- Used structured data, formatting, and focused on UX to keep engagement high on our blogs

Education

• Brigham Young University - Idaho

  Bachelor's degree, Advertising/Marketing

  2009 — 2013

Skills

• Shoes
• Microsoft Office
• Sales
• Indesign
• Final Cut Express
• Social Networking
• Social Media Marketing
• Alarm Management
• Online Marketing
• Editing
• Social Media
• Google Adwords
• Customer Satisfaction
• Microsoft Excel
• Facebook
• Customer Service
• Marketing
• SEO
• Leadership
• Alarm Systems
• Advertising
• Photoshop
• Video