Ryan Siegel

Viceroy @Barstool Sports

Established Barstool Virginia Tech as a leader among competitors by driving engagement and growing follower counts from to on to on X, and 0 to on Tik Tok over a 17-month period• Executed collaborative marketing efforts with national and local brands including CheezIt, Uber One, HeyDude Shoes, Fireball Whisky, BuzzBallz, Bert Kreischer, Shady Rays, Montgomery County Animal Care and Adoption Center, and more• Added 3671 new users for Barstool Sports\' SMS platform, leveraging targeted commerce campaigns and audience engagement strategies to expand the brand’s direct network• Expanded and led the Barstool Virginia Tech and ACC Barstool teams from a one-person operation to a seven-member group specializing in graphic design, video production, photography, and content strategy