Ryan Sides

Digital Marketing & Brand Strategy Leader | Driving Revenue, Engagement & Innovation in Media & Tech | Expert in GTM, Content, and Multichannel Growth | 2x Streamy Award Winner

Role
Global Director, Social Media & Content Strategy at Ouro
Location
Brooklyn, NY, US
LinkedIn followers
500 followers

About Ryan Sides

I’m a digital strategist and team leader with 12+ years of experience driving content, brand, and product-aligned growth across media, fintech, and tech. From launching platforms and building multi-channel ecosystems to defining OKRs and leading global go-to-market strategy, I bring clarity, creativity, and cross-functional leadership to every challenge. I’ve led high-performing teams and strategic initiatives at companies like Paramount, Crooked Media, IAC, and Ouro, scaling social ecosystems, increasing revenue, and improving user engagement through aligned content and platform strategy. I specialize in turning creative vision into scalable, insight-driven execution across brand, audience, product, and growth. I thrive at the intersection of innovation and operations—driving measurable outcomes while building cultures that move with purpose.

Experience

  1. Global Director, Social Media & Content Strategy

    Ouro

    Jul 2024 — Present · Austin, TX, US

    Developing and executing global content and platform strategies for Netspend’s expansion across Europe and LATAM- Partner with product, design, and engineering to align on roadmap priorities, KPIs, and user growth objectives- Launched data-informed campaigns with global partners like WWE and Real Madrid, contributing to a 10% lift in branded revenue.

Education

  • Johnson & Wales University

    Entertainment & Events Management

    2006 — 2008

  • Yellowbrick

    NYU Modern Journalism Certificate

    2023 — 2024

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Ryan Sides — Global Director, Social Media & Content Strategy at Ouro in Brooklyn, NY, US | Unifers