Ryan Huddleston

About Ryan Huddleston

As a Senior Manager of Digital Analytics, I excel at transforming complex data into…

Experience

1. Digital Analytics Manager

   Hilton

   Jun 2022 — Present

   Within this role, Ive had to develop an intimate understanding of our digital analytics implementation and overall digital data strategy in order to cultivate standardized analytics solutions for clean and consistent data across our websites and mobile apps. I work daily with Product and Technology teams to optimize our implementation process, while providing architectural guidance, QA/UAT support and overall project management. Additionally, I\'ve led large cross-functional projects focused on auditing key technologies where I\'ve successfully identified scale of breakage and executed resolutions leveraging various resources across multiple teams. Responsibilities: • Formulate digital data standards, so that consistent and effective analytics solutions can be applied broadly over all Hilton websites and mobile apps • Translate business requirements (BRD) into analytic solutions, and act as primary author of technical specifications for development teams • Establishes a data quality methodology which documents a repeatable set of procedures for determining, investigating and resolving data quality issues • Generates annual roadmap of data quality/governance related tasks and prioritizes based on business needs and direction. This includes various audits of key revenue-related analytics solutions on Hilton\'s digital properties • Facilitate annual Adobe platform audit. This includes reviewing various Admin settings, existing classifications, processing rules, coordinating Launch tag management rule cleanup, data feeds and more

Education

• Southern Oregon University

  Marketing, Management Information Systems

  2012 — 2014

Skills

• Web Analytics
• Event Planning
• SEO Copywriting
• Video Marketing
• Search Engine Optimization (SEO)
• Link Building
• SEO
• Microsoft Word
• Social Media Marketing
• Marketing
• Online Marketing
• Adobe Analytics
• Content Marketing
• Social Media
• Microsoft Office
• Advertising
• E-Commerce
• Project Management
• Google Analytics
• Microsoft Excel