Ryan Samuel

About Ryan Samuel

With 10+ years in digital advertising, I’ve worked across campaign management, sales, and account management to help brands succeed in the fast-changing world of programmatic. I’m at my best when collaborating with clients to uncover growth opportunities, solve tough challenges, and deliver strategies that move the needle.I’m especially passionate about the future of programmatic and data-driven marketing—whether that’s new ways of activating first-party data, scaling CTV campaigns, or streamlining the client experience.

Experience

1. Sr Customer Success Manager

   Surfside

   Feb 2025 — Present · New York, NY, US

   Manage enterprise level accounts representing 35% of Surfside\'s annual revenue, ensuring consistent client satisfaction and growth- Own the full post-sales lifecycle—campaign setup, optimization, analysis, reporting, and long-term strategic planning- Lead cross-channel campaign execution, including Programmatic (Display, CTV, Pre-Roll, Audio, Native, DOOH), Paid Search, and Paid Social, driving measurable ROI for clients- Foster key relationships with VP, SVP, and C-Suite level client contacts- Partner exclusively with large, multi-state operators (MSOs) in the cannabis industry, helping them navigate regulatory challenges while scaling customer acquisition and retention.

Education

• Michigan State University

  Bachelor of Arts, Media and Information

  2011 — 2015

Skills

• Advertising
• Marketing
• Social Media