Ryan Robinson

Account Executive @WPP Media

London, GB

As part of a global account team, I lead the planning, investment and execution of multi-market B2B content syndication campaigns across EMEA. I manage significant campaign budgets across the UK, France and Germany, with responsibility for publisher selection, rate negotiation and forecastingMy focus is on driving measurable commercial outcomes through performance-led media strategy, leveraging ABM and targeted digital channels to maximise efficiency and ROI. I own campaign activity end to end, from response to brief and investment recommendation through to optimisation, governance and Quarterly Business Review presentation.Working closely with specialist Display, Search and Social teams, I ensure integrated channel alignment while maintaining accountability for investment performance and financial accuracy across all activity.