Ryan Petit

About Ryan Petit

Creative Program Manager with 7+ years of experience building and executing…

Experience

1. Talent Coordinator, Beauty & Style

   People Inc.

   Sep 2025 — Present

   Serve as a point of contact for influencers/creators, welcome new talent, orient them to expectations and processes.• Research, identify, and help evaluate prospective influencers whose audience, style, or niche align with the brand.• Track talent details (contact info, contractual status, deliverables, metrics, content rights, etc.)• Assist with scheduling, logistics, briefings, content guidelines, and problem-solving as issues arise.• Be the regular communicator between talent and internal teams (marketing, editorial, legal, creative) so both sides understand deliverables, timelines, revisions, and feedback.• Help produce campaign briefs—defining goals, deliverables, key messages, content formats, timelines, metrics, and legal / brand compliance.• Assist in drafting, reviewing, and configuring influencer contracts (deliverables, payment schedules, usage rights, exclusivity, termination clauses, etc.).• Ensure that influencer content and campaigns follow advertising disclosure rules (FTC, local regulations), brand legal guidelines, and usage rights.• Help with or lead smaller negotiations (e.g. for lower-tier talent or add-ons), under guidance from senior staff.• Stay up to date on social media trends, emerging platforms, content formats (Reels, Shorts, live, etc.), algorithm changes, and influencer practices.• Coordinate with finance teams to ensure talent are paid correctly and on time, manage invoices and expense reports.• Help generate talent for proposals or pitch decks for internal or external partners involving influencer integration; assist with prospecting or outreach.• Work with editorial, social media, marketing, PR, creative, legal, and product teams to align influencer-driven content with brand goals, editorial calendar, and campaign needs.• Brainstorm content ideas with talent or internal creative teams to ensure influencer content ties to brand narratives.• Calendar management, meeting prep, emails, travel bookings, expense tracking.

Education

• University of South Florida

  Bachelor’s Degree

  2014 — 2018