Ryan McCrossan
Management Consultant, Marketing Strategy & Product Management
- Role
- Management Consultant, Marketing Strategy & Brand Development (B2b) at Saffire Companies
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Ryan McCrossan
Strategy consultant with experience driving product innovation in emerging and disruptive…
Experience
Management Consultant, Marketing Strategy & Brand Development (B2b)
May 2016 — Present · Nashville, TN, US
Founded in 2012, Saffire Vapor is Tennessee\'s largest retailer, manufacturer, and wholesaler of e-vapor products with 23 corporately owned retail locations, a state-of-the-art ISO 7 cleanroom facility, warehouse and distribution center.• Managed strategic brand development, from logo, packaging, and website design to creation of sales collateral and implementation of multi-channel marketing strategies, leading product launches for two premium e-vapor brands, TILT E-LIQUID™ and Saffire Moonshine E-Liquid™.• Devised product roadmap and managed all stages of the product lifecycle; sourced and managed a team of designers, engineers, manufacturers, and suppliers to drive product development from initial prototyping (e.g. CAD design, rendering, 3D printing) through to production.• Designed and engineered an innovative custom packaging solution (Patent Pending TILT™ bottle and CRC cap), providing consumer convenience, simplicity, and functionality, while serving as a powerful brand recognition tool for a new entrant to a hyper-competitive landscape; leveraged survey research, consumer and buyer focus groups, and regional market testing to guide SKU selection within brand portfolios.• Generated and converted qualified wholesale leads attributed to effective implementation of social media and content marketing programs and campaigns, which boosted overall brand awareness and nurtured organic growth of highly targeted and engaged audiences.
Education
Fairfield University
Bachelor of Science (B.S.), Finance
2005 — 2009
Universidad Nebrija
Bachelor of Science (B.S.), Spanish
2008 — 2008
Fairfield University
Master of Science (M.S.), Finance
2010 — 2013
Fay School
High School
2001 — 2002
Brooks School
High School
2002 — 2005
Skills
- Investment Management
- Data Analysis
- Financial Markets
- Brand Development
- Digital Media
- Management Consulting
- Product Marketing
- Finance
- Portfolio Management
- Competitive Analysis
- Start-Ups
- Project Management
- Consulting
- Customer Insight
- Growth Hacking
- Analytics
- Business Strategy
- Research
- Consumer Products
- Web Analytics
- Financial Analysis
- Customer Service
- Social Media
- Product Management
- Branding
- Market Research
- Management
- Business Analysis
- Valuation
- Forecasting
- Marketing
- Strategy
- Due Diligence
- Strategic Partnerships
- Branding & Identity
- Entrepreneurship
- Social Media Marketing
- New Business Development
- Equity Research
- Microsoft Excel
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