Ryan McCarty
Founder at Collective 12 - An Insights Agency
- Role
- Vice President of Consumer Intelligence at Crush Republic
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Ryan McCarty
I am the founder of Collective 12 - a scrappy insights boutique which wants to see…
Experience
Vice President of Consumer Intelligence
Jun 2016 — Present · Cincinnati, OH, US
Founded in 2008, Crush Republic is on a mission to be the world\'s most consumer-first insights company. We work with Global brands and retailers to solve strategic challenges by bringing the customer to the center of the problem. Through our proprietary mobile technology, we put consumers on missions. These missions help uncover key insights and themes as consumers document valuable perspectives, commentary and ethnographic information about their lifestyle, rituals and routines.
Education
Cincinnati Christian University
BS Psychology, Abnormal Psychology
1998 — 2003
Skills
- Business Insights
- Immersion and Consumer Profiling
- Fundraising
- Marketing Strategy
- Brand Equity
- Public Speaking
- Product Innovation
- Research Design
- Brand Development
- Segmentation
- Quantitative Research
- Marketing Research
- Consumer
- Ethnography
- Interviews
- Leadership
- Consumer Behaviour
- Social Media
- Consumer Insights and Application
- Marketing
- Strategy
- Competitive Analysis
- Market Research
- Consumer Insight
- Consulting
- Customer Insight
- Strategic Planning
- Brand Architecture
- Research
- Online Moderation
- Focus Groups
- Qualitative Research
- Business Development
- Advertising Research
- Online Research
- Holistic Initative Development
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