Ryan Laginess

Senior Director Visual Merchandising North America @EssilorLuxottica

New York, NY, US

Head of Visual Merchandising for all North America retail banners, including Sunglass Hut, LensCrafters, Oakley, Target Optical, Pearle Vision and Ray-Ban. • Responsible for planning, coordinating and executing all visual merchandising, product initiatives,campaigns and in-store marketing for locations across the US and Canada• Lead an diverse team of 20 high-performing individuals, fostering growth, accountability and results• Report directly into the Corporate Marketing and Product teams in Milan, channeling and distributing all global directives to be implemented effectively in our market• Develop North America VM Strategy to showcase our product and campaigns, cultivating a premium customer experience across our diverse fleet of stores• Manage multi-million dollar budgets by banner to support all VM and in-store marketing activities• Lead the store mapping process, which provides each store with an individual map, dictating their product positioning for seamless execution • Partner with the design team to develop props and fixtures which allow us to elevate product displays• Oversee the production and distribution of all front door campaigns, in-store marketing, brand logos, offers, and sales & service messaging, ensuring the appropriate crops are in each store, on time• Lead the development and communication of brand merchandising standards and the production of guidelines for stores in order to direct flawless implementation of initiatives• Introduced innovative tech solutions, resulting in a 30% time savings and yielding significant print cost reductions

St. Olaf College

Bachelor of Arts (BA), Studio Arts and Art History