Ryan Kennedy

Sales Strategist | Driving Exponential Growth in SaaS Startups

Role
Director of Strategic Sales - Acquisition at Trace
Location
Austin, TX, US
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

About Ryan Kennedy

With a proven track record in SaaS sales and strategic leadership, I\'ve consistently delivered transformative results. At Indeed, I spearheaded revenue growth for \"Indeed Hire\", leading SMB sales. At Trace, I\'ve been instrumental in a 4X ARR surge, architecting sales processes, exploring new markets, and building pivotal channel partnerships. Armed with an MBA and hands-on experience, I\'m poised to catalyze growth and drive business innovation. Interested in discussing business strategies, insights, or the next big opportunity? Let\'s connect.

Experience

  1. Director of Strategic Sales - Acquisition

    Trace

    Jul 2022 — Present · Austin, TX, US

    Drove a 4x increase in annual recurring revenue (ARR)-Quarterly Performance Analysis: Conducted comprehensive analysis on quarter-over-quarter revenue growth, identifying key trends in best-performing deal sources, pipeline dynamics, regional sales performance, and individual rep metrics. Utilized these insights to pinpoint gaps and implement strategies to improve overall quarterly performance-Collaborating with the Head of Sales, the CEO, CFO and head of Growth on a regular basis to map out sales strategy and GTM plan for upcoming quarters. This included creating SPIF\'s for the sales team, identifying experiments we planned to run with the GTM team and analyzing the performance of previous experiments run-Compiled and delivered presentations for internal strategy proposals and board meetings; presented quarterly reports to investor groups and introduced forward-looking business strategies for upcoming quarters-Leading a high-performing team of six Account Executives, exceeding sales targets, streamlining sales cycles, and enhancing forecasting accuracy in a fast-paced, high-growth environment-Worked cross-functionally between sales and finance to formulate quotas, compensation structures and SPIF’s for the sales organization-Collaborating cross-functionally with marketing, product, and data analysis teams to identify market trends and buying opportunities-Developed and implemented comprehensive prospecting playbooks, leading to a 35% quarter-over-quarter increase in pipeline generation-Leveraged AI technologies, including ChatGPT and Generative AI, to enhance sales rep efficiency-Collaborating cross-functionally with the Head of Marketing to increase enterprise lead volume by 112% year-over-year through targeted strategies, demonstrating strong cross-functional collaboration skills.

Education

  • West Texas A&M University

    Master of Business Administration (MBA)

    2016 — 2018

  • West Texas A&M University

    Bachelor of Science (BS), Environmental Science

    2012 — 2016

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Ryan Kennedy — Director of Strategic Sales - Acquisition at Trace in Austin, TX, US | Unifers