Ryan E. Horton

About Ryan E. Horton

I’ve always been more curious about attention than advertising.I’ve never been interested in typical marketing questions like “How do we reach our audience?” or “Who is our ideal customer?”. But I am endlessly fascinated by why we do the things we do. The real, Why. And the answer always seems to be rooted in what we pay attention to. It’s that simple, and that complicated. So, the questions that really matter to me are “What shapes our attention?” and “What are the platforms, algorithms, and data systems doing to direct it?” In media and in healthcare, that question isn’t abstract. It has real consequences.I lead programmatic media strategy for healthcare brands. I design test-and-learn roadmaps, build measurement frameworks, and pilot emerging channels to help clients make smarter, faster decisions. What I do best is translate complexity — turning platform dynamics, data architecture, and campaign signals into clear strategies and narratives that actually attract attention and drive meaningful action. I’m focused on the place where media, technology, and healthcare economics converge. I’m building toward advisory and thought leadership work at that intersection. If you think that’s a conversation worth having, I’d love to connect.

Experience

1. Manager, Programmatic Media

   Publicis Health Media

   Apr 2022 — Present

Education

• The University of Texas at Dallas

  Bachelor of Arts - BA, Interdisciplinary Studies; Business Communication

  2013 — 2017