Ryan Haddox

About Ryan Haddox

Ryan Haddox is a graduate of the Moody College of Communications at the University of Texas. During his time in Austin, Ryan wrote for The Daily Texan, covering the Round Rock Express and contributing to the Major League Baseball blog. During the summer of 2014, Ryan interned with CBS Radio 670 The Score in Chicago, where he cut interviews, highlights, as well as posting daily podcasts and helped screen calls in the producer\'s booth. His senior year of college, Ryan worked for Texas Newswatch, a student run television news production where he pitched, shot, and edited his packages to be played on air. In addition, he also gained experience in producing as well as technical directing. Ryan graduated from The University of Texas in December of 2014 and completed a social media internship with Minerva Consulting in Richardson, Texas. Ryan briefly worked for the Texas Rangers social media team before joining The Marketing Arm in January 2016. Ryan was the community manager for various Frito Lay social media accounts, including Ruffles and Lays, for over two years where he has interacted with consumers and helped develop social media strategy to help grow the accounts with large success. In 2019, he was promoted to Connections Strategist, where he helps to align brand strategy with overarching goals and helps lead programs and campaigns to hit KPI\'s. Ryan\'s work includes developing the strategy for Ruffles Celebrity All Star Game, Ruffles Chip Deal with Anthony Davis, as well as revamping Goodyear\'s social strategy to become more socially relevant. Ryan has vast experience in large brand marketing, and helping those brands become the best versions of themselves.Ryan has since moved onto Frito Lay internally as a senior social strategist, re-imagining the strategy of both Ruffles and Funyuns to great success - adding over 150K followers across all platforms under two years.Skills: Final Cut Pro, Adobe Audition, AudioVAULT, shooting and editing television packages, social media community management and effective social strategy for b••••••••@yahoo.com

Experience

1. Associate Director, Influencer and Creator Economy

   PepsiCo

   Jan 2026 — Present · Plano, TX, US

Education

• The University of Texas at Austin

  Bachelor of Journalism

Skills

• Microsoft Office
• Research
• Blogging
• Editing
• Powerpoint
• Social Media
• Television Reporting
• Television News Production
• Adobe Audition
• Storytelling
• Final Cut Pro