Ryan Dunkley
VP Direct to Consumer @ iFIT | Revenue Growth | People-Centric Leader | Strategic Partnerships | Thought Leadership
- Role
- Vice President of Key Accounts at iFIT
- Location
- Logan, UT, US
- LinkedIn followers
- 500 followers
About Ryan Dunkley
I’m a sales executive with a background in both direct-to-consumer and outside B2B sales, currently leading national key account growth as VP of Key Accounts at Freemotion Fitness. I specialize in helping gyms, hotels, and luxury properties elevate their fitness offerings through a combination of world-class equipment and immersive workout experiences powered by iFIT.Before Freemotion, I spent over two decades scaling NordicTrack.com — one of the most recognizable fitness brands in the world — where I helped build a market-leading DTC business and led high-performing teams across sales, marketing, and customer experience.Now backed by iFIT, I bring Freemotion’s commercial-grade equipment together with interactive streaming technology to deliver unforgettable wellness experiences for members, guests, and residents across the hospitality and fitness industries. HIGHLIGHTS Revenue GrowthDrove consistent year-over-year gains across DTC and B2B channels. Key Account LeadershipBuilt lasting relationships and delivered high-value solutions to major clients. Strategic PartnershipsForged impactful alliances across finance, marketing, analytics, and consulting. Sales ExecutionLed go-to-market strategy, vision-setting, and cross-functional execution to drive team performance. CORE COMPETENCIES (Refined & De-duplicated)Change Leadership | Business Development | Strategic Planning | Corporate Development | Product Development | Presentations & Public Speaking | Client Engagement | Executive Leadership | Communications | People Management | Relationship Building | Project Management | Financial Analysis | Mentoring | Negotiation | Team Building | Creative Problem-Solving | Consultative Sales | Strategic Partnerships | Product Marketing | Sales & Profit Growth | New Program Development | Executive Sales Presentations | Customer Experience | Leadership | Territory Development | Persuasive Communication | Sales Funnel Management | Forecasting | CRM | Collaboration | Pipeline Development | Relationship Management
Experience
Vice President of Key Accounts
May 2024 — Present · UT, US
Lead national key account growth by developing strategic partnerships and delivering premium fitness solutions for top-tier gyms, hotels, and luxury properties. Focused on creating unforgettable fitness experiences by combining Freemotion’s industry-leading equipment with iFIT’s immersive workout technology. Drive revenue through relationship-based selling, customized solutions, and long-term client success.
Education
Utah State University
BS Marketing
Utah State University
Bachelor of Science - BS
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