Ryan Dales
Sports Strategy & Analytics | Driving Revenue, Fan Engagement, and AI Powered Decision Making
- Role
- Advisory Analyst at CBRE
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Ryan Dales
I’m a sports strategy and analytics professional focused on using data and AI to drive revenue, fan engagement, and business performance.At SMU Athletics, I worked on initiatives that contributed to the No. 1 percentage increase in college football attendance among Division I programs, supporting over in total season attendance. I also helped drive a 64 percent increase in men’s basketball attendance by using fan data and behavioral insights to shape marketing and engagement strategy. As part of this work, I built an AI powered chatbot trained on fan survey data to uncover sentiment and preferences, which informed promotions that led to the first sellout at the venue.For the Texas Rangers, I developed a revenue optimization model that identified over $117K in annual opportunity by analyzing ticket pricing and demand patterns. I built interactive tools to simulate pricing scenarios and support data driven decision making around ticket strategy.Currently at CBRE, I focus on building AI driven workflows that automate data analysis and support faster, more informed strategic decision making. My work includes streamlining complex data processes, improving forecasting, and helping guide site selection and investment decisions.I’m especially interested in opportunities at the intersection of sports, media, and technology, where data and strategy directly influence fan behavior and business outcomes.
Experience
Advisory Analyst
Mar 2026 — Present · San Jose, CA, US
Built and deployed AI powered workflows using Claude to automate data ingestion and analysis across large scale commercial real estate datasets, improving speed, accuracy, and scalability of market insights -Analyzed market, demographic, and location data to identify site selection opportunities and provide recommendations for client investment decisions and portfolio growth -Served as the team’s AI and data specialist, applying prompt engineering and machine learning to enhance forecasting, prospecting, and overall quality of strategic decision making
Education
SMU Cox School of Business
Bachelor of Business Administration - BBA, Marketing, Sport Management
2020 — 2024
Southern Methodist University
Master of Science - MS, Business Analytics
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