Ryan Christensen
Ecommerce, Analytics, and BI Visualization Professional
- Role
- Marketing Data Analyst at Northwestern Mutual
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Ryan Christensen
Online and direct marketing professional with 20+ years of experience and increasing…
Experience
Marketing Data Analyst
Sep 2025 — Present · Milwaukee, WI, US
Provide quantitative and qualitative analysis, identify patterns, insights, and trends, and deliver BI to decision-makers to drive outcomes and answer key business questions. Leverage data to drive actionable insights and identify areas of improvement in current operations to allow marketing to make iterative decisions and optimizations throughout campaign flights.Analyze current digital media, social media, field collateral, and website performance to determine the effectiveness of marketing campaigns.Collaborate with business partners in Marketing and cross-functional teams in data product, engineering, and outside agencies to ensure campaign objectives are clear and aligned on, and that objectives will be measurable through consistent tagging, trafficking, and tracking.Monitor the integrity and accuracy of data generated by channel and web analytics platforms, and work with partner teams to resolve any issues. Socialize as issues are identified, and provide timelines to resolution.Design reusable reporting templates and data visualizations. Refine and improve reporting development and data gathering processes to reduce time-cost from cross-teams.Partner in defining reporting benchmarks, comparison periods, forecasts, and standardized KPIs across campaign activations. Seek to understand the business processes, marketing strategies, and the aims of each channel through discovery during campaign ideation and development.Develop and deliver reporting to key stakeholders and marketing leadership. Communicate to key stakeholders to ensure alignment with how program performance is framed.Develop ad hoc workspaces and dashboards for campaign program management as needed.
Education
Marquette University
Master of Business Administration (MBA)
2012 — 2015
University of Wisconsin-Stout
BS, Applied Mathematics and Computer Science
1999 — 2003
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