Ryan Cooper

WORK HISTORY

EDUCATION

SKILLS

ABOUT RYAN COOPER

Many business owners of manufacturing and distribution firms are typically stuck being the primary salesperson, even when they try to hire a team. There are 5 key reasons that business leaders struggle to scale:1. They have the wrong people on the bus or at least in the wrong seat. They often bring on subject matter experts, not sales professionals, or have deeply seasoned sales reps struggling to adapt to the digital marketplace and the remote work environment.2. They have never done a SWOT on their sales team. If a business owner doesn’t know their strengths, weaknesses, opportunities and threats they can’t manage their team.3. They don’t have systems that produce actionable data – dashboard intelligence, when used correctly, will lead a sales team to do the right activities at the right time to win the best deals.4. Sales reps, left to their own devices, will at best, have random acts of outreach. Sales enablement, when implemented correctly, will provide the right support that frees up the sales team to actually sell. It is up to the business owner to enable them to schedule more qualified conversations and close more business.5. They simply don’t know what motivates their team. Commissions aren’t enough, however if commissions aren’t enough they won’t stay either. Finding the right formula is the secret to retaining top talent, and having them consistently perform. Ask yourself, is your team sold on your business, or is it “just a job”.Is the culture you have today, the one that will get you to your professional and personal goals? And have you considered if your culture is inspiring your team to get you there?While this task can seem daunting, with the right support, it doesn’t have to be…The solution is either to hire a senior sales executive or an entire team to work on your behalf. It is just about the same investment with 10x the risk and massive recruitment costs.The skills needed to succeed are:1. Lead Funnel Creation2. Conversion Marketing3. Sales Management4. CRM System and Process Optimization5. Ability To Bring Home The Big DealsIf you are tired of shouldering all the pressure of your business, feeling completely stretched for capacity, needing to reenergize the bus, or want to manage your entire business in one dashboard … let’s chat. Whether or not we decide to work together, our conversation will be filled with value and insights that can help you rethink your sales and marketing journey. Book with us: r•••@set2close.io