Ryan Chaffin

About Ryan Chaffin

Results-driven Senior Director with a proven track record in Marketing, Brand Management, Business Development, and General Management across high-growth CPG industries — including alcohol, hemp, cannabis, and snack. A versatile leader with expertise across the full business spectrum — from Brand Strategy and integrated Marketing Campaigns to P&L Management and Operational Leadership. Proven ability to build brands, develop sales strategies, and forge meaningful partnerships and alliances, while driving community engagement and advocating at the legislative level.Core CompetenciesLeadership & Management: General Management · Operational Management · Team Management · P&L & Budget ManagementBrand & Marketing: Brand Strategy · Brand Management · Wholesale & Retail Marketing · Media Planning · Marketing CampaignsGrowth & Strategy: Sales Strategy · Partnership Development · Alliance Building · Legislative AdvocacyCommunity & Experience: Event Management · Hospitality · Customer Service · Community-Driven Efforts

Experience

1. Director of Operations

   Farrell Distributing

   Jun 2025 — Present · VT, US

   Focusing on day-to-day operations and general business management across the company, skills I bring to this role include:VT designated wholesaler and collaborator with Anheuser-BuschTeamwork & CollaborationField Marketing ExpertiseStrategic Brand ManagementBusiness Development AcumenTeam Leadership & People DevelopmentOperational KnowledgePublic Relations & CommunicationsCommunity Partnerships & EngagementLegislative AdvocacyP & L Management & BudgetingRetail Marketing & ManagementHospitality Industry KnowledgeFeedback & Continuous ImprovementAdaptability & FlexibilityCultural AwarenessCustomer Service OrientationService Standards & Protocols

Education

• Champlain College

  Bachelor's degree, Degree of Bachelor in Science - Concentration in Public Relations

  1997 — 2002

Skills

• Marketing
• Marketing Strategy
• Management
• Social Media Marketing
• Brand Management
• Event Management
• Sales
• New Business Development
• Sponsorship
• Advertising
• Public Relations
• Digital Marketing
• Social Media
• Marketing Communications
• Trade Shows
• Customer Service
• Building Partnerships and Brand Management
• Marketing Management
• Field Marketing, Events, Partnerships and Events Management
• Online Marketing
• Event Planning
• Product Marketing
• Leadership
• Email Marketing