Ryan Byers
- Role
- Global Service Product Marketing Manager at Beckman Coulter Diagnostics
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Ryan Byers
Results and innovation-driven marketing leader with experience in launching and managing…
Experience
Global Service Product Marketing Manager
Jul 2021 — Present
Responsible for building, managing, and executing global service product strategy with full GTM scope, including- Defined market opportunity, developed product scope and concept, identified target segments and geographies for product launch- Lead and established organizational engagement structure to drive new product adaptation, delivery, and growth with cross-functional regional and country teams- Gained executive approval and cross-functional, regional consensus of GTM strategy, scope, and product rollout- Built pricing strategy and value-based pricing methodology, revenue and booking forecast by product and region, downstream launch sales collateral, and product KPIs focused on incremental revenue growth and product adoption- Designed and conducted market research for new products and brand with key insights to product concept, segment WTP, pricing, and target customer messaging- Created product and portfolio value proposition, customer targeting, and messaging strategy.
Education
UNC Kenan-Flagler Business School
EMBA
2019 — 2021
UNCG
Master's degree, Public Administration; Urban and Economic Development
2013 — 2015
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