Ryan Beck
Senior Vice President @Publicis Health Media
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WORK HISTORY
Senior Vice President @Publicis Health Media
Philadelphia, PA, US
EDUCATION
Penn State University
BA in Advertising, Minor degree in Spanish
SKILLS
ABOUT RYAN BECK
Tetris, The Rube Goldberg Machine, a favorite movie of mine \"Amores Perros\". What do all of these have in common? They all demonstrate a myriad of things or events working together to create one large end result. I believe the media aspect of advertising called to me because of my love for chain reactions and the completed picture. I first look at the inner workings of an audience such as their demographics, behaviors, and media consumption. I then use those components to build a framework for engagement. How do we reach them? Where and at what time? The payoff of course is looking at the end results. Did we achieve success?I\'m that annoying guy that loves what he does and can talk media all day if you let me. But no worries, I\'ve spent a fair amount of time behind a bar as well and am no stranger to small talk. I love to make new professional acquaintances. Feel free to reach out to talk shop or discuss bourbon recommendations.
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