Ryan Amato
- Role
- Marketing Manager, Ev at AutoNation
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Ryan Amato
Marketing manager with 15+ years of experience in retail marketing, go-to-market…
Experience
Marketing Manager, Ev
Apr 2022 — Present · Fort Lauderdale, FL, US
Provide strategic guidance and program management throughout planning and implementation of omni-channel Mobility Marketing initiatives. Collaborate with cross-functional stakeholders and executives.• Supervise offer campaign planning, design, production, and activation activities for over 50 stores, consulting on EV best practices including federal & state tax credits/incentives.• Manage Mobility Marketing budget, liaise with internal Finance team to support reporting.• Develop and execute product marketing strategies that drive awareness, consideration, and adoption of new products.• Conduct market research to identify customer needs, competitive positioning, and industry trends to inform product development and marketing decisions.• Collaborate with product management to develop product positioning and messaging that resonates with target audiences.• Develop and manage go-to-market plans for new products and features, including launch materials, sales enablement tools, and marketing campaigns.• Analyze and report on marketing performance metrics, including lead generation, customer acquisition, and revenue growth.• Manage offer campaign planning, design, production, and activation activities at the field level.• Procure manufacturer incentive, offer, and promotional event details and produce offer documentation.• Manage and facilitate monthly cross functional planning meetings while ensuring deliverable timelines are met.• Drive implementation of OEM, legal and AutoNation guidelines as well as ensure overall compliance.• Drive field level activation of national campaigns, events, and brand development initiatives.• Cultivate and maintain regional OEM relationships.• Analyze market intelligence data and daily sales traffic to drive iterative strategic marketing tactics, including QlikSense, Tableau, and Excel. • Coordinate meeting logistics, collect content, and produce materials for monthly Regional Marketing Calls and Monthly Store Visits.
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