Ryan Smith

About Ryan Smith

10 years of experience in leading teams, senior leadership strategy, prospecting, selling, closing, & servicing clients to create value for businesses. Ryan has played a critical role helping PFF grow from 12 NFL and 5 College team clients to all 32 NFL, 240+ college teams, and all NFL primetime broadcast media. Ryan began as a data collection analyst in 2015 and worked on many of PFF\'s data collection processes before moving to the Business Development team in 2017. Year on year, PFF\'s B2B business has continued to grow and expand to new markets beyond just American Football teams and Ryan has played a key role in establishing and retaining new business opportunities. Negotiated and executed 300+ agreements with high-profile professionals for enterprise data, agency, financial services, sports betting, streaming, and broadcast national media (NBC, Amazon Prime, ESPN, FOX, CBS, EA Sports, StatusPro, CAA, AthletesFirst, Big League Advantage, Swish Analytics, Susquehanna International Group, Simplebet/DraftKings among others). Instrumental in working directly with talent across all of the broadcast networks.Ryan continues to mentor through his experience in the Sports industry with the Penn State Sports Business Club, speaking annually on campus over the past 9 years. He has spoken the last 5 years at the Penn State Sports Business Conference which annually draws talent such as Eagles GM - Howie Roseman, Ravens GM - Eric DeCosta, Former Penn St. Head Coach - James Franklin among others. Ryan also mentors as part of the prestigious MIT Sloan Sports Analytics Conference.

Experience

1. Sr Account Executive

   Teamworks

   Mar 2026 — Present

Education

• Central Bucks East High School

  Graduated June 2013

  2010 — 2013

• Penn State University

  Bachelor's degree, Logistics, Materials, and Supply Chain Management

  2013 — 2017