Ruth Bauer

Experience

1. President

   InsideTrack

   Sep 2020 — Present · Portland, OR, US

   Lead organizational strategy and revenue growth to drive profitability and advance mission to foster equitable social mobility through learning. Developed 3 year strategic plan and 10 year vision, including direct, wide-spread and system impact focus. Continued developing diversity, equity, inclusion, and belonging (DEIB) initiatives, leading to a 15% increase in diversity. Grew partnerships with historically Black colleges and universities (HBCUs) over tenure as president to increase educational coaching at these institutions. Led major technology transition from outsourced data analytics and insights product to internal platform based on Salesforce software. Expanded tech team to comprise in-house data analysis and integration engineers. Listened actively to employee needs and involved staff in organizational direction, reducing turnover rates to below 13%; during leadership transition met individually with each team member to incorporate employee voice into leadership strategy.

Skills

• Multi-Channel Marketing
• Operations Management
• Crm
• Professional Services
• Customer Service
• Team Motivation
• Business Analysis
• Marketing
• Coaching & Mentoring
• Social Media Marketing
• Business Process Improvement
• Cross-Functional Team Leadership
• User Experience
• Contract Negotiation
• Start-Ups
• Marketing Strategy
• Training
• New Business Development
• Agile Methodologies
• Team Building
• Management
• Educational Technology
• Demand Generation
• Account Management
• Program Management
• Change Management
• Vendor Management
• Customer Acquisition
• Strategic Thinking
• Saas
• Leadership Development
• Strategy
• E-Commerce
• Salesforce.com
• Content Management
• Email Marketing
• Product Marketing
• Product Management
• Social Media
• Project Management