Robert Weitzenhofer
CUSTOMER MARKETING & SALES STRATEGIST | Shopper Insights | Analytical Curiosity | Trade Marketing | Category Management
- Role
- Senior Category Leadership Manager, Commercial Excellence Branded North America at Scandinavian Tobacco Group
- Location
- Richmond, VA, US
- LinkedIn followers
- 500 followers
About Robert Weitzenhofer
Award winning sales and marketing professional who has partnered with major accounts in…
Experience
Senior Category Leadership Manager, Commercial Excellence Branded North America
Mar 2019 — Present · Richmond, VA, US
Largest manufacturer of premium cigars in the world. Leader in pipe tobacco, roll-your-own and little cigars.• Enhance the Group’s knowledge of markets, brands, trends, and opportunities in pursuit of achieving category leadership while driving incremental sales and share.• Lead project to initiate data-capture in Canada, restructure their route-to-market, and maximize EBITDA. • Negotiate multiple contracts with Salesforce, MSAi and TDLinx, saving money for US and Canada.• Deliver financial commitments; helped launch new US sales division; create KPI measurements; train Sales, Mktg, ComEx, Demand Planning divisions across 2 countries; exceeded expectations on annual reviews.
Education
Kennesaw State University - Michael J. Coles College of Business
Master of Business Administration - MBA
Virginia Polytechnic Institute and State University - Pamplin College of Business
Bachelor of Science - BS
Skills
- Marketing
- Sales Operations
- Pricing Strategy
- Trade Marketing
- Consumer Products
- Account Management
- Shopper Marketing
- Strategic Planning
- Forecasting
- Competitive Analysis
- Sales Management
- P&L Management
- Iri
- Fast-Moving Consumer Goods (Fmcg)
- Strategy
- New Business Development
- Product Development
- Product Launch
- Analytics
- Market Planning
- Fmcg
- P&L
- Market Analysis
- Sales
- Retail
- Category Management
- Brand Management
- Cross-Functional Team Leadership
- Pricing
- Business Development
- Digital Marketing
- Merchandising
- Customer Insight
- Business Planning
- Management
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