Ramachandran R

About Ramachandran R

Customer focused, results-driven strategic marketing leader with expertise in business…

Experience

1. Senior Director, Global Marketing & Brand Management, Professional Solutions

   HARMAN International

   Oct 2021 — Present

   Partner with vertical leadership to create global marketing strategies to support their business and revenue goals. • Translate marketing strategies into actionable global marketing plans and deliverables. • Manage and execute global go-to-market strategies for new product launches and global initiatives across all product categories. • Build and maintain brand integrity, clear positioning and deliver a consistent message and brand experience across all customer touchpoints including corporate/channel, regional, and end-users. • Engage, inspire and excite the organization around the brand vision, value proposition and strategies so they are clear in bringing them to life in their areas of functional expertise and regions. • Develop and implement process to improve communication, workflow, and content management with the global marketing and regional teams, improving the quality and timeliness of content distribution, language translation, localized content, marketing automation, and the lead management process. • Develop and implement lead capture and nurturing strategies through the integration of web UX, CRM and marketing automation/ESP systems. • Evolve the global web presence, enhancing mobile capabilities, ecommerce product promotions, and user experience. • Assess and refine the customer journey to drive strategic priorities and promotional activities. • Drive creative direction and oversee concepts for print, digital and promotional materials. Manage approvals for creative by internal stakeholders. • Manage, mentor and inspire a team of marketers and agencies across multiple locations in the US, using a supportive and collaborative approach, providing leadership to include career development, business strategy, constructive course correction, and promoting broad cross-team collaboration • Promote a culture of high performance and continuous improvement that values learning and a commitment to quality.

Education

• HEC Paris

  Certificate Course, Building your Leadership Skills

• HEC Paris

  Certificate Course - Giving Sense to Your Leadership Experience, Business Administration and Management, General

• S P Jain School of Global Management

  Emerging Trends in Digital Marketing, Digital Marketing

  2020 — 2020

• Pondicherry University

  PGDBA, Business Administration and Management, General

  1999 — 2000

• iSchool at Illinois

  Strategic Innovation: Managing Innovation Initiatives

• Alagappa University

  Master's degree, International Marketing

  2000 — 2002

• Bangalore University

  BSc, Life Sciences

  1992 — 1997

• Indian Institute of Management Ahmedabad

  Leadership Skills, Organizational Leadership

• Symbiosis Institute of Management Studies

  MDBA, International Marketing & Personnel

  2002 — 2004

• University of Michigan

  Inspiring and Motivating Individuals

Skills

• Sales Operations
• Marketing Management
• Leadership
• Marketing Strategy
• New Business Development
• Advertising
• Product Management
• Competitive Analysis
• Team Management
• Media Planning
• Business Strategy
• Marketing Communications
• Creative Development
• Lead Generation
• Sales
• Management
• Trade Marketing
• Strategic Communications
• Digital Marketing
• Business Development
• Account Management
• Marketing
• Strategic Planning
• Retail
• Brand Management
• Key Account Management
• Fmcg