Bob Obrien
Analyst Relations Manager at Akamai Technologies
- Role
- Senior Analyst Relations Manager at Akamai Technologies
- Location
- Nashua, NH, US
- LinkedIn followers
- 500 followers
About Bob Obrien
Extensive worldwide marketing and communications experience developing and executing go-to-market initiatives that generate leads, build brand awareness and drive revenue.Successful industry analyst and corporate communications leadership creating influencer relations programs and engaging with industry analysts worldwide.Extensive integrated and digital marketing expertise developing and managing outbound, inbound, digital, social and content marketing campaigns.Effective leader with outstanding interpersonal skills that encourages collaboration and team alignment toward achieving business goals.Email – r•••••••@gmail.comTwitter –
Experience
Senior Analyst Relations Manager
Jun 2014 — Present · Cambridge, MA, US
Supports Akamai’s global analyst relations program to positively influence industry analysts, improve Akamai’s leadership position and increase sales. Manages relations with key industry analysts; researches and identifies appropriate analysts and works with product/services teams to develop analyst engagement programs. Enables two-way strategic communications between key analysts and Akamai.Develops strong relationships with and communicates regularly with a broad range of analysts. Collaborates across multiple business units and organizations to create and implement targeted analyst relations programs.Manages analyst evaluation reports including Gartner Magic Quadrants/Marketscopes, Forrester Waves and IDC Marketscapes.Champion analyst involvement for go-to-market activities including webinars, content development and speaking opportunities. Supports and trains spokespeople for engaging with analysts. Consults with product teams on analyst briefings and inquiry strategy.
Education
Saint Anselm College
BA, Geography
1972 — 1976
UNH Peter T. Paul College of Business and Economics
MBA, Marketing
1978 — 1980
Skills
- Sales Enablement
- Lead Generation
- Partner Management
- Demand Generation
- Business Alliances
- Salesforce.com
- Social Media Marketing
- Analyst Relations
- Public Relations
- Corporate Communications
- Thought Leadership
- Content Development
- Field Marketing
- Marketing
- Digital Marketing
- Marketing Management
- Enterprise Software
- Product Management
- Marketing Automation
- Cloud Computing
- Sales Management
- Mobile Devices
- Start-Ups
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.