Vijayakumar Raju

About Vijayakumar Raju

Close to 14 years of working experience with digital technologies precise to Search, Market, IT Industries, Retail, Insurance and BFSI domains. Expertise in Adobe experience cloud platforms like Adobe Launch – (Multi digital tagging solutions and implementation), Adobe Analytics (Collections – web/app user behaviors & insights), Adobe Audience Manager (Segmentation – fragment the unique target audience & improve brand user experience), Adobe Campaign Standard (Target with personalization campaign with maximize the business results) and Adobe Target (Experience - with recommendation & targeting towards personalization in real time approach). Special initiative on AEP Web SDK migration from Adobe Analytics & Adobe Target products also AEP with CDP (Customer Data Platform) concept on Personalized Customer Experience across all devices and touchpoints in real time.Vast expertise in other DM techniques especially in SEO (Search Engine Optimization), Google Analytics, Adobe Insights (Data Workbench), Adobe Report Builders and Other Experience Cloud Products and the responsibility is to enhancing with on-line and offline customer experience in terms of business objectives or use case development, web data analytical analysis, website end user testing and measurement plans. In addition to this technical and industry expertise, I have played a lead role to provide digital marketing solutions across different Line of Businesses (LOB\'s).My Specialties:* Adobe Analytics Developer & Reporting & Implementation Solutions* Adobe Audience Manager (AAM) Architect, Solutions & Technical Operations* Adobe Campaign Standard (ACS) Development, Marketing Operations & Support* Adobe Target for Personalisation & Experience Targeting* AEP Web SDK - Centralized CDP Platform towards Customer Experience across internet enabled devices* Business Analytics (BA) & Process Improvement Solutions* Audience/End User Development Use Cases Analysis

Experience

1. Martech Consultant Adobe Stack Specialist (Aep, Cdp, Cja) Data-driven Marketing Leader

   Cognizant

   May 2025 — Present · Coimbatore, IN

   I\'m Responsible* AEP (CDP) Real Time Customer Experience delivery across all internet enabled devices and touchpoints* AEP Web SDK enablement across multiple domains* Server Side Marketing Tags intergration using Adobe Event Forwarding approach

Education

• K.S.R. College of Arts and Science

  Bachelor of Business Administration - BBA, Human Resources Management/Personnel Administration, General

  2006 — 2009

• K.S.R. College of Arts and Science

  Master of Business Administration - MBA, Human Resources Management and Services

  2009 — 2011

• K.S.R. Matriculation Higher Secoundary School

  H.S.C, XII (Commerce)

  2005 — 2006

Skills

• Search Engine Optimization (SEO)
• Adobe Analytics
• Marketing
• SEO Audits
• Google Analytics
• Google Webmaster Tools
• Google Tag Manager
• Landing Page Optimization
• Email Marketing
• Social Media Marketing
• SEO
• Smo
• Affiliate Marketing
• Social Media Optimization (Smo)
• Digital Strategy
• Online Marketing
• Digital Marketing
• Analytics
• Public Relations
• People Management
• Web Analytics
• Omniture
• Google Adwords
• E-Commerce
• Adobe Insight