Ruza V. Licina
Founder Executive Director @Somo Borac
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WORK HISTORY
Founder Executive Director @Somo Borac
Co-founded SoMo Borac and Executive Director (10+ years), the most important digital marketing award in Central and Eastern Europe- Developed and led the project from an idea to a profitable business and the position of a widely recognized leading marketing award in South Eastern Europe - Managed all aspects of the project, including strategic positioning, marketing and communication strategy and execution, sponsorships development and negotiation, and operational execution, ensuring its quality consistency and continuous improvement over the years - Drove the number of applications growth of 22% YoY in 2021 and 47% in 2022 by relationship building and expansion
EDUCATION
Bard College
PIE, Globalization and International Affairs
University of Zagreb / Sveučilište u Zagrebu
BA, Sociology and Philosophy
Humboldt-Universität zu Berlin
German-Turkish Masters Program in Social Science Summer Course
University of Zagreb / Sveučilište u Zagrebu
MA, Communication
SKILLS
ABOUT RUZA V. LICINA
I build and grow brands through digital strategy, partnerships, and structured growth systems.I work across North America and Europe, helping companies move from fragmented marketing to scalable, performance-driven models.Currently focused on growth and paid media for multi-location brands.I’m also the founder of Cinema Shift Festival, a Toronto-based platform exploring the intersection of AI and film, with a focus on storytelling, authorship, and how the industry is evolving.Open to connecting with teams building at the intersection of technology, creativity, and business.
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