Ruyi Zheng

Director, Financial Planning and Analysis @Fabletics

US

Oversaw the full P&L for Retail, including topline sales forecasting (both top-down and bottom-up), OpEx budgeting/forecasting, CAPEX planning, and strategic analysis.• Developed and enhanced the new store site selection process by building proformas from both a VIP acquisition and a bottom-up financial perspective, improving decision-making and payback analysis.• Managed full P&L for YITTY, Shapewear invented by Lizzo, oversaw monthly Revenue (subscription basis) to EBITDA forecasts, and led strategy and OpEx meetings with YITTY leadership• Launched a Store Scorecard by integrating financials, acquisition metrics and key KPIs, providing managers with unparalleled performance insights for the first time• Refined the store bonus structure to emphasize VIP acquisition, gross margin, and labor percentage, bolstering profitability and equitable remuneration• Collaborated closely with the Activation team, providing strategic guidance and insights to orchestrate impactful brand Activation campaigns, ensuring alignment with broader marketing objectives and driving measurable engagement• Consistently delivered pivotal reports, including weekly KPIs, monthly MBRs, and quarterly board presentations.

Duke University

Master’s Degree, Economics

University of California, Davis

Bachelor's degree, Agricultural Economics

Renmin University of China

Bachelor’s Degree, Economics and Finance

Duke University

Master's degree, Economics

University of California, Davis

Bachelor’s Degree, Business