Ruud Linders
European Senior Search Manager @Mars
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WORK HISTORY
European Senior Search Manager @Mars
Waltham on the Wolds, GB
Creation, optimisation and ownership of the end-to-end Mars Pet Nutrition Europe Search and Onsite Retail Media strategy, framework and roadmap across Brand Marketing, Google, D2C, retailer / retail media networks and marketplace (Amazon etc.) ecommerce. Drives Search and onsite Retail Media innovation. Manages the workload of the European search team & owns agency relationships.Mars Petcare is part of Mars, Incorporated, a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. The portfolio of almost 50 brands serving the health and nutrition needs of pets includes Pedigree, Whiskas, Royal Canin, Sheba, and Cesar. In addition, Mars Petcare is a leading veterinary health provider through an international network of more than 2,500 pet hospitals and diagnostic services including AniCura.
EDUCATION
Fontys Venlo University of Applied Sciences
Bachelor’s Degree, International Marketing
Valuas College
HAVO, Economics & Social Studies
SKILLS
ABOUT RUUD LINDERS
Digital marketing & E-commerce strategist with over 19 years of experience, of which 6 years in digital marketing agency and 13 years in global large business environments - brand (FMCG / CPG) & retailer side.Throughout my career, I have gained valuable experience in leading international projects and multidisciplinary teams (digital marketers, designers, developers, analysts) and have developed expert knowledge of SEA/SEO/Retail Media/Social Media/Ecommerce analytics, as well as strategic and working knowledge of most other digital marketing channels.Comfortable and experienced with P&L ownership, team management, handling marketing budgets of £2Xm+ and responsibility for online sales targets over £1XXm per annum.
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