Rutwik Rath

About Rutwik Rath

Rutwik is an aspiring analytics professional with 10 yrs. of Industry and Consulting experience working in technical & managerial roles across multiple industries (Retail, Tech, Financial Services & Energy utilities). He brings to the table a unique blend of technical and business domain expertise, exposure to real industry bottlenecks, and an inquisitive mind-set to deliver top quality results. He is currently working at The Home Depot as a Sr. Marketing Analyst for the Integrated Marketing Experimentation and Personalization team and focuses on measuring the impact of digital ads and personalization efforts using A/B testing and developing predictive models for better targeting and improving sales. Prior to this he led the Measurement team at Kohl\'s for tracking incrementality of marketing campaigns across channels. At Microsoft, his focus was on monitoring the health of the $12B ads business by tracking metrics, triaging issues on a priority basis and analyzing ads campaign data to detect fraud signals and take actions on advertisers/ partners.Functional expertise: Retail Analytics, Marketing Science, Search/Display/Mobile Advertising, Technical Program Management, Digital Marketing, Ad Tech, Corporate Governance & Assurance Strategy, Market Entry StrategyHe holds an MSBA from University of Minnesota with focus on data analysis, building ML models, big data analytics, and exploratory analytics. He also holds an MBA from Xavier University, one of the top ranked business schools in India. He stood first in his batch during his undergraduate degree in Electrical Engineering at National Institute of Technology, Rourkela (CGPA - 9.48/10). He received the PwC Experience Award, 2017 for outstanding performance and collaborative skills. Skills Include:Programming Languages : Python, R, SQL, C, C++, C#, PySparkTools : BigQuery SQL, VertexAI, Azure Databricks, MS Excel, Jupyter, SCOPE, Hadoop, Apache Spark, SPSSLibraries : Scikit-Learn, Pandas, NumPy, ggplot, dplyr, NLTK, tidyr, Survival, TensorflowAlgorithms : Linear & Logistic Regression, Ridge & Lasso models, Decision Tree, Random Forest, CART, SVM, k-NN, k-Means Clustering, Association Rule Mining, Time-Series Analysis, Web Analytics, Neural NetworksDW/BI : Data Warehousing, MySQL, Tableau, PowerBIOther techniques: Hyperparameter Tuning, NLP for Text Mining and Sentiment Analysis, Ensemble models, A/B Testing, Causal Inference, ARIMAGithub : https://github.com/rrathgithubMail ID : r••••••••@gmail.com

Experience

1. Senior Decision Analyst - Marketing Experimentation & Personalization

   The Home Depot

   Dec 2024 — Present · Redmond, WA, US

Education

• Xavier Institute of Management(XIM Bhubaneswar)

  Master of Business Administration (M.B.A.), Operations management, Information Systems

• National Institute of Technology Rourkela

  Bachelor of Technology, Electrical engineering

• UMN Carlson School of Management

  Master of Science - MS, Business Analytics

  2018 — 2019

Skills

• Team Management
• Tableau
• Python
• Business Strategy
• Operations Management
• Sap Erp
• Financial Analysis
• R
• Engineering
• Project Management
• Research
• Matlab
• Data Visualization
• Market Research
• Requirements Analysis
• Autocad
• Management
• Consulting
• Spss
• Microsoft Powerpoint
• Powerpoint
• Microsoft Excel
• Microsoft Word
• Microsoft Office
• Bid Preparation
• C
• Programming
• C++
• Business Analysis
• Tender Management
• Sql
• Hadoop
• Business Analytics