Rutvik Poojary

About Rutvik Poojary

I am an SEO professional focused on driving sustainable organic growth and measurable business impact through search.Over the years, I have worked on enterprise and global brands across BFSI, automotive, and e-commerce, building SEO strategies that improve visibility, traffic, and lead generation while also increasing marketing efficiency.One of my most impactful engagements has been with HDFC Life, where I worked on strengthening organic visibility across key insurance categories such as Term Insurance, ULIPs, and Retirement Planning.Through a combination of technical SEO improvements, content expansion, keyword strategy, and topical authority building, we were able to significantly improve non-brand visibility and organic acquisition.Key outcomes included:• 132% increase in non-brand clicks• 39% growth in organic leads• 188% growth in non-brand impressions• 82% increase in Top-3 keyword rankings• Reduction in CPC, improving overall acquisition efficiencyI also focused on strengthening visibility in the retirement category, where SEO initiatives delivered strong results:• 296% growth in non-brand clicks• 173% increase in impressions• 466% growth in #1 keyword rankings• Increase in market share from 17.64% to 19.72%Alongside traditional SEO, I have also been involved in exploring AI and LLM-driven search optimisation, identifying prompt opportunities and structuring content to improve visibility in emerging AI-driven search experiences.Beyond BFSI, I have worked on brands across industries including Spinny, where SEO strategies supported organic growth for high-intent automotive queries, and teapigs, where the focus was on improving organic performance and website accessibility to enhance search visibility and user experience.My core areas of focus include:• Enterprise SEO Strategy• Technical SEO & Website Architecture• Content Strategy & Topical Authority• Share of Search Growth• AI / LLM Search Optimisation• Organic Lead & Revenue GrowthI enjoy solving complex SEO challenges and building scalable organic growth strategies that create long-term business impact beyond rankings.

Experience

1. Seo Manager

   Infidigit

   Apr 2024 — Present · Mumbai, IN

Education

• Prahladrai Dalmia Lions College of Commerce and Economics Sundar Nagar S V Road Malad West Mumbai 400 064

  Bachelor of Science, Information Technology

  2016 — 2019