Rutvi Chaudhary
Director, Jaipur Rugs | Brand Leadership | Design-Led Marketing
- Role
- Director at Jaipur Rugs
- Location
- Jaipur, RJ, IN
- LinkedIn followers
- 500 followers
About Rutvi Chaudhary
My early interest in art and aesthetics took shape during my time studying gemology and modern art at GIA, Carlsbad and London. Those years helped me understand materials, textures, and design from a global lens, while staying deeply connected to the richness of Indian craftsmanship, At Jaipur Rugs, I lead retail sales and marketing with a focus on strengthening our presence in the domestic market and building a meaningful direct-to-consumer experience. My goal is to position the brand at the intersection of design, culture, and luxury, while creating platforms where global creative voices and Indian artisans can come together. Through collaborations, curated campaigns, and a strong visual identity, we continue to reimagine how handcrafted rugs are experienced today, Beyond work, I am deeply drawn to design, storytelling, and the process of co-creation. I enjoy working closely with creative talents to bring new perspectives to traditional crafts, and I strongly believe in building ecosystems that empower artisans while making their work relevant on a global stage.
Experience
Director
Jan 2010 — Present · Rajasthan, IN
At Jaipur Rugs, I lead retail sales and marketing with a focus on growing the brand in the domestic market and building a stronger direct-to-consumer presence. My work is centered on making the brand more relevant, refined, and connected to today’s customer.I work on positioning Jaipur Rugs at the intersection of design, culture, and luxury through collaborations, curated campaigns, and a strong visual identity. A key part of my role is creating meaningful brand experiences that bring together global creative perspectives and the richness of Indian craftsmanship.What drives me most is building platforms where artisans, creativity, and storytelling can come together. I focus on strengthening brand perception, deepening customer engagement, and growing the brand in a way that stays rooted in craft while also feeling current and global.
Education
Pearl Academy
Design Jewellery
GIA (Gemological Institute of America)
Diploma of Education, gemology & grading
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