Rutuja Shinde

About Rutuja Shinde

Passionate marketing leader with 15+ years of experience driving award-winning campaigns across healthcare and consumer brands. Key skills include media strategy, performance marketing, customer engagement and social listening. Passionate about purpose-driven marketing that delivers business impact and consumer value.Expertise in D2C, eCommerce, media-mix modelling and social media intelligence for strategic insights. Led high-impact campaigns that shaped markets, delivered market-beating growth for leader brands, and strengthened brand equity. Proven ability to lead cross-functional teams, execute digital-first communication strategies, and drive innovation at scale. Previous experience includes working with Dr Reddy\'s Laboratories leading brand and OTC strategy across India and Emerging Markets, and with Yahoo! India as Sales Strategy.

Experience

1. Abbott

   Present

Education

• Ramnarain Ruia College - Mumbai

  Higher Secondary School Certificate, Science

  2002 — 2004

• I.E.S. English Medium School, Dadar

  Secondary School Certificate

  2002

• MICA | The School of Ideas

  Post Graduate Programme in Communications Management, Integrated Marketing Communications

  2008 — 2010

• Institute Of Chemical Technology

  B.Pharm.Sc, Pharmaceutical Sciences

  2004 — 2008

Skills

• Social Media Marketing
• Marketing
• Online Advertising
• Online Marketing
• Analytics
• Management
• Brand Management
• Marketing Strategy
• Marketing Research
• Market Research
• Competitive Analysis
• Segmentation
• Customer Insight
• Marketing Communications
• Digital Marketing
• Marketing Management