Ruthvi Metical
Student at Cumberland University
- Role
- Data Analyst at Procter & Gamble
- Location
- Cleveland, OH, US
- LinkedIn followers
- 500 followers
About Ruthvi Metical
Hi everyone! Thanks for visiting my profile. I’m a Data Engineer with a master’s degree…
Experience
Data Analyst
May 2025 — Present · Cincinnati, OH, US
Rebuilt fragmented weekly reporting into KPI-driven Power BI dashboards, providing product teams with a unified and consistent performance view.Implemented behavioral funnels in Adobe Analytics aligned with product release calendars to measure how feature launches impacted engagement and conversion.Investigated rising user journey drop-offs by combining Adobe Analytics pathing with transactional data to identify friction points and quantify business impact.Defined shared KPI frameworks and Power BI semantic models to maintain consistent metric definitions as new product teams scaled.Integrated product, traffic, and merchandising datasets to create consolidated reporting views in Power BI for more reliable performance insights.Designed A/B testing measurement frameworks in Adobe Analytics, enabling data-driven product release decisions within tight experimentation cycles.Built trend analysis dashboards separating seasonal patterns from true growth signals, helping stakeholders make informed roadmap and merchandising decisions.
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