Ruth Stevens

About Ruth Stevens

Do you have all the customers you need? My consulting practice can help. I will assess your current marketing program and guide you on how to take it to the next level. I specialize in business markets, sales lead generation, and account penetration strategies. Please contact me at: r•••@ruthstevens.com.@RuthPStevensBIO: Ruth P. Stevens consults on customer acquisition and retention, for both consumer and business-to-business clients. She has held senior marketing positions at Time Warner, Ziff-Davis, and IBM, as well as two startups. Ruth teaches graduate students at NYU and Columbia Business School, and lectures at business schools around the world. Ruth is past chair of the Business-to-Business Council of the DMA. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. Ruth is the author of B2B Data-Driven Marketing: Sources, Uses, Results; Maximizing Lead Generation:The Complete Guide for B2B Marketers; and Trade Show and Event Marketing: Plan, Promote, Profit. She serves on the boards of HIMSS and the HIMMS Media Group, and the Business Information Industry Association. She serves as a mentor for the ERA New York business accelerator. She has studied marketing management at Harvard Business School and holds an MBA from Columbia University. Please visit Business-to-business marketing | B2B | Customer acquisition & retention | eMarketing strategy | Direct and database marketing | Integrated marketing communications | Strategic marketing plans | Outside director

Experience

1. Seminar Instructor

   Association of National Advertisers

   Feb 2025 — Present

   Deliver on-demand online and in-person course on Direct Marketing.

Education

• Harvard Business School

  Certificate, Strategic Marketing Management Program

  1999 — 1999

• Hamilton College

  B.A., government

  1968 — 1972

• Columbia Business School

  MBA, marketing and finance

  1984 — 1986

Skills

• Event Marketing
• Trade Shows
• Marketing
• Database Marketing
• Social Media Marketing
• Strategic Partnerships
• Mobile Marketing
• Online Marketing
• Sem
• Event Planning
• Business Development
• Digital Marketing
• Web Analytics
• Integrated Marketing
• Entrepreneurship
• Analytics
• Business Strategy
• Crm
• Advertising
• Lead Generation
• Customer Acquisition
• Interactive Marketing
• Marketing Communications
• Google Analytics
• Strategy
• E-Commerce
• B2b Marketing
• Product Marketing
• Market Research
• Marketing Research
• Budgets
• Marketing Strategy
• Brand Development
• Segmentation
• Competitive Analysis
• Marketing Management
• Sales
• Email Marketing
• Start-Ups
• Customer Retention