Ruth Plater

Founder and CEO @Radial Path - Tech Growth Consultancy

Radial Path is a niche B2B brand and performance marketing agency that specialises in strategically enhancing digital infrastructure and tech brands, implementing effective product marketing, and developing scalable Marketing Operating Models that drive growth. It was started by Ruth Plater, who spent much of her career scaling sales and marketing teams and leading brands to acquisition in the digital infrastructure space. Most notably as VP Global Sales & Marketing at cloud connectivity company, Console Connect, later acquired by PCCW Global. Whilst Radial Path was set up to work with digital infrastructure companies globally (telecoms, network operators, data centers, cloud computing, managed service providers) it has naturally evolved to offer go to market support for B2B tech startups at various points in their investment and growth journeys. Our services include: brand and strategic consultancy, digital and performance marketing, content and product marketing, sales training and enablement, website design, UX/UI and MarTech support. To schedule a consultation, email: h••••@radialpath.com