Ruth Noble
Founder @Pinch Insight & Strategy
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WORK HISTORY
Founder @Pinch Insight & Strategy
London, GB
Insight and strategy studio.Leading a small, collaborative strategic studio helping brands make confident decisions through rigorous research and senior judgment.Work spans fashion, beauty, retail, CPG, sport, wellness and lifestyle - partnering closely with founders and leadership teams when clarity matters.
EDUCATION
University of Bristol
Experimental Psychology
University of Reading
Wellcome Trust Research Scholarship
SKILLS
ABOUT RUTH NOBLE
As a research & Insight practitioner, I help brands make better decisions when instinct alone isn’t enough.I’ve spent 15+ years in insight and strategy, working across agencies and as a close strategic partner to in-house teams - supporting leaders when the stakes are high, and the path forward isn’t obvious. Consulting with: Ralph Lauren, L\'Oreal, Monster Energy, Nestlé, Tesco, Chivas Bros, Transport for London, eBay. I built PINCH as a deliberate alternative to the existing agency model: lean, independent, collaborative with senior judgment end-to-end in every project. Some clients come with a clear research brief; others come with a sense that a decision needs more than instinct alone. In both cases, our role is the same: to strip out the noise, focus on what matters, and turn understanding into action.PINCH works with brands across fashion, beauty, sport, wellness and lifestyle - partnering closely with founders, marketers and product teams who want clarity, not complexity—If you’re thinking through a decision and want research and strategy that actually helps you decide what to do next, feel free to message me here or reach me at:
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